Rubschlager Baking is proud to announce that it is converting the company’s entire bread product line to a 100% Whole Grain formulation. In an effort to deliver wholesome, healthy, and good-for-you products, Rubschlager has reformulated the product line using whole wheat flour and whole rye flour without jeopardizing the original flavor or taste profiles.

All Rubschlager products will now carry the 100% Whole Grain stamp and a 100% Whole Grain “banner” has been added to the label highlighting the Whole Grain claim. The 100% Whole Grain stamp is allowed on products that contain no refined grain and at least 16 grams of whole grains (1 serving of whole grains). Federal Dietary Guidelines urge Americans to eat three servings or more of whole grains daily. Rubschlager breads range from 17 grams to 25 grams, depending on the serving size of the product. The Whole Grain Stamp is a quick and easy tool to help consumers find delicious whole grain foods. In addition to the 100% whole grain reformulation, all oil used in Rubschlager products is now canola oil, regarded by many experts as the healthiest of all oils.

The US bread industry is mature, with consumer preferences shifting from ‘normal’ to ‘healthy’ breads. Whole-grain breads are gaining in popularity and have added a new dynamic to the mature US bread industry. Consumer interest in whole grain products and in healthier eating has continued to grow. People are now looking for healthier breads which would be a part of a healthier marketplace. The FDA recently announced that products with greater than 51% whole grain by weight and low in fat can carry claims linking them to a lower risk of heart disease and certain cancers. “We are excited to be able to offer this healthy, new 100% Whole Grain formulation to our customers”, said company owner Paul Rubschlager.

Rubschlager Cocktail Bread products were converted to 100% Whole Grain in December 2009, while the balance of the items will be introduced as 100% Whole Grain in 2010.

Website Links:

Whole Grain Council - www.wholegrainscouncil.org 

European Imports - www.eiltd.com